delivering a dynamic, deciphered stream of technology information … to make it useful

Today’s paradigm of scattered “free” information is pretty much a disaster for professionals needing a current, curated and concise view. We take the raw information that is out there, extract the good bits, add our own insight and manage the output. The result is our flagship 1.0 publication.

Our current topics include Apple’s semiconductor work and next-generation non-volatile memory. The topics we cover will quickly grow as we grow.



Whether it is “ball parking” a technology, seeing who or what else is in the eco-system, or looking in depth at what differentiates a technology, ned goes beyond the corporate pitch.


If you are drafting or licensing a patent your client can be better served when you have a better grasp of technology, allowing you to look forward, seeing how technology is evolving.


An understanding of your client’s business is at the heart of management consulting. If it is a technology based company you have to get a grip on the technology. ned can help you get that grip.

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ned today

13Dec18 – There is renewed chatter around big tech designing SoCs.  Some are again commenting that Apple was “early in the cost-cutting trend”.  This view does not seem to appreciate semi. design, what can be achieved, and how it is useful to end functionality.  When Apple acquired PA Semi in 2008 Steve Jobs commented it was to further differentiate their products.  See our article in EETimes about the role of semi. design in Apple’s journey to $1 trillion market cap.

03Dec18 – There are often several competing technologies after the same goal.  Gasification is a good example.  When one pulls out in front where the others failed, did they solve a problem or is the marketing better before they too hit that wall?

09Nov18 – The A12X should be in the TechInsight’s hands by now.  We are looking forward to the die photo, to see just how big the blocks are.

06Nov18 – Macworld published some iPad Pro reviews.  A common thread questions whether the A12X is too powerful for iOS. It will be interesting to see how developers access the available power.  Adobe commented that they were running a “full” version of Photoshop in the Keynote.  There will certainly be more to this discussion going forward.

29Oct18 – The Guardian suggested we will see  new graphics chip along with the A12 in the new iPad Pro.  A stand-alone graphics chip would be shocking for sure.

On another front we have been really thinking about energy and its conservation.  It is truly an area of siloed information.  All of the different paradigms and use scenarios are in desperate need of unifying to one picture.

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