13Dec18 – There is renewed chatter around big tech designing SoCs. Some are again commenting that Apple was “early in the cost-cutting trend”. This view does not seem to appreciate semi. design, what can be achieved, and how it is useful to end functionality. When Apple acquired PA Semi in 2008 Steve Jobs commented it was to further differentiate their products. See our article in EETimes about the role of semi. design in Apple’s journey to $1 trillion market cap.
03Dec18 – There are often several competing technologies after the same goal. Gasification is a good example. When one pulls out in front where the others failed, did they solve a problem or is the marketing better before they too hit that wall?
09Nov18 – The A12X should be in the TechInsight’s hands by now. We are looking forward to the die photo, to see just how big the blocks are.
06Nov18 – Macworld published some iPad Pro reviews. A common thread questions whether the A12X is too powerful for iOS. It will be interesting to see how developers access the available power. Adobe commented that they were running a “full” version of Photoshop in the Keynote. There will certainly be more to this discussion going forward.
29Oct18 – The Guardian suggested we will see new graphics chip along with the A12 in the new iPad Pro. A stand-alone graphics chip would be shocking for sure.
On another front we have been really thinking about energy and its conservation. It is truly an area of siloed information. All of the different paradigms and use scenarios are in desperate need of unifying to one picture.