Today, INFORMATION IS VERY EASY TO OBTAIN, difficult to trust and VERY DIFFICULT TO MANAGE.


The paradigm of free information is broken.  Information is losing its value.

This is where we enter the picture.  ned, maude, todd & rod inc. or “ned” digs through, reads, deciphers, comments on and manages information.  We enjoy it. We add value to information.

WHAT ABOUT TECHNOLOGY? IT ALWAYS HAS BEEN AND ALWAYS WILL BE A PART OF SOCIETY. It’s only constant is its continual evolution.


Technology adds a new dimension because, well, there is now a technical component. Here, popular sources of information often resort to jargon and gee-whiz, reducing the value of the information. Can a simple, understandable and valuable picture of technology be created. The answer is yes. It can be created when technology information is provided with the correct background and is placed in context. ned has developed a process and publications to do just that. ned delivers a stream of valuable information to our clients.

THE FLAGSHIP ned 1.0 PUBLICATION IS DIRECTED TOWARDS THREE PRIMARY MARKETS


Financial

Whether it is “ball parking” a technology, seeing who or what else is in the eco-system, or looking in depth at what differentiates a technology, ned goes beyond the corporate pitch.

Legal

If you are drafting or licensing a patent your client can be better served when you have a better grasp of technology, allowing you to look forward, seeing how technology is evolving.

management

An understanding of your client’s business is at the heart of management consulting. If it is a technology based company you have to get a grip on the technology. ned can help you get that grip.

Learn More about ned 1.0

Ned also offers ned 2.0 for those with a need for a more in-depth look at particular technologies. Which publication is right often depends on your use of information.

ned 1.0

a better understanding of technology

  • professional associated with or working around technology, having to make knowledgeable decisions therein

Sign up for ned 1.0

ned 2.0

a more in-depth look at a technology

  • engineer, strategic marketer or manager working within a field of technology that wants to maintain a current picture thereof

Sign up for ned 2.0

ned today


05Apr18 – Bloomberg’s article predicting Apple’s use of its own silicon in Macs has created considerable discussion.  Some of this is a rehash of what we heard when the A4 was about to debut.  It is probably wise to spend fewer cycles with the bean counters and more thinking about where Apple designers could go with this.  There are hints along the way.  It is important to remember that Apple values the user experience to sell its devices.

19Mar18Bloomberg‘s article about Apple’s work on producing their own displays has grabbed considerable attention today.  There are a number of interesting tidbits, particularly when other articles are considered.  However, there is plenty of room to think about microLED technologies, their patent landscape and the advantages to Apple.

05Mar18 – Gasification technologies seem to be back in the news.  The current drive is related to both the need to reduce landfill waste and the, somehow, address the “plastics” problem.  Gasification is interesting, but has proved quite difficult to commercialize.

22Feb18 – Patents are front and centre at ned today.  The information we take from patents is a large and varied topic.  It is an important topic that is most often glossed over.

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