a new approach for marketing patents


status quo

Canadian, publicly funded research and Intellectual Property is finding its way into the hands of foreign corporations. These corporations know what they want and they invest.  Last year, “ned” opined Canadians need to play their game.  Research and technology that might alter a market needs to be identified and Canadians need to invest in it.

To this end, “ned” is reviewing how Canadian Government and University patents are marketed.  The first crack looks at Industry Canada’s ExploreIP, Carleton University and University of Ottawa.  Initial findings are disappointing to say the least.  There are out-of-date lists, expired patents and all have no context.

way forward

It was striking to find patents are marketed with only their number and title.  They are treated as a line item, an entry in a database.  The problem; the number and title are the least relevant pieces of information for understanding a patent.  Why would you invest in an asset you can’t understand?

It all starts with the technology.  It is the largest component to understanding a patent.  The technology needs to be understood and it needs to be put in context with its surroundings.  Then, the information has to be made useful.

From there, those patents outlining technology that might make an impact can be identified. IP-rich ideas can be identified.  Technology with IP-potential can be identified and information useful for startups can be identified.

“ned” wants to understand patents and make the information useful.  To do this we look to the ned Information Process.

The status quo is ripe for consolidation.  It is ripe for disruption!

nedsIPmart is born.  stay tuned ….