a new approach for marketing patents

IPmart markets patents.

Marketing is all about generating interest.  Since every patent details a bit of technology generating interest in a patent requires insight into the technology.  So, IPmart starts at the technology!

Others might give you a patent number and Title, or cut & paste Abstracts from a Patent Office, or provide a machine generated custom Abstract.  All of these approaches leave plenty of work for the potential licensee.

IPmart’s first step: prepare a readable, digestible Summary of the technology.  Our Summaries are written by experts that understand the patent’s field of technology, understand patents and can communicate their knowledge.  Our goal is moving a potential licensee closer to understanding the technology and patent.  This is already more than others provide.  But, IPmart does not stop there.

As we write a Summary we create a “Framework”; an intangible scaffolding for further understanding.  A part of it is a real world classification scheme.  An output is our Technology Tree, a schematic representation of where the patent fits with respect to its technology neighbours.  It is front and centre, directly above the Summary, so a patent’s place in the world can be quickly appreciated.  Again, we strive to make a patent understandable.

The Framework also allows us to build context around a patent.  IPmart looks around to see what is currently happening in the patent’s technology space. Are there alternate approaches to solving the problem? Are there other problems that might be addressed by the technology?  These questions; this type of information adds perspective, putting the technology in context.

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