a new approach for marketing patents

status quo

Canadian, publicly funded research and Intellectual Property is finding its way into the hands of foreign corporations. These corporations know what they want and they invest.  Last year, “ned” opined Canadians need to play their game.  Research and technology that might alter a market needs to be identified and Canadians need to invest in it.

To this end, “ned” is reviewing how Canadian Government and University patents are marketed.  The first crack looks at Industry Canada’s ExploreIP, Carleton University and University of Ottawa. There are out-of-date lists, expired patents and all have no context.  It is safe to say there is room for improvement.

way forward

It was striking to find patents being marketed with only their number and title.  They are treated as a line item, an entry in a database.  The problem; the number and title are the least relevant pieces of information for understanding a patent.  Why would you invest in an asset you can’t understand?

It all starts with the technology.  It is the largest component in understanding a patent.  So, the first step; understand the technology.  The second step; place the technology in context with its surroundings.  Now, the information is useful.

From here, those patents outlining technology that might make an impact can be identified. IP-rich ideas can be identified.  Technology with IP-potential can be identified and information useful for startups can be identified.

“ned” wants to understand patents and wants to make the information in them useful.

The status quo is ripe for consolidation.  It is ripe for disruption!

ned’s IPmart is born.  stay tuned ….