Today, information is very easy to obtain and very difficult to trust. First, the easy part. At the root of this ease is of course the internet. Anyone can post information to the internet and it will be found by a search engine. However, the shear volume of posts each day ensures the flow of information is fragmented.
Now, the difficult part. The nature of the internet has however led to a decline in the quality of information. The paradigm of free information has reduced the amount of real digging or insight provided by traditional publications. When your living depends on clicks it is better to post two not-so-good articles then to spend the time on one well researched piece. At the end of the day the quality of information has dropped, which is fine for entertainment news or social media, but not technology information.
Still on the the difficult part the free model has facilitated the explosion of blogs. Whether qualified or not everyone has an opinion and an avenue to post it. In the race for content it is more efficient to reduce, reuse, and recycle information, which often originates from either a marketing message or a less than reliable venue. What is the saying? If “it” is repeated enough “it” must be true.
In the end one realizes information is not inherently useful.
is it all doom and gloom?
The short answer is no. The long answer is that the shear volume of information out there means there are sources that do know about what they are talking. But, there are often very good kernels along the way. These may arise from websites, technological and scientific publications, patent documents, third party publications and corporate press releases. Sometimes it is simply becoming aware of an event or tidbit that you may not have found. However, a new question arises. Is it possible let alone practical for a professional who must access technology related information for both their decisions and their client’s decisions to make sense of the fragmentation and quality in today’s information flow? Again the short answer is no.
how does ned make sense of information?
ned’s goal is for our clients to get technology right. In order to best achieve this ned sets a base of understanding. This does not mean going back to Maxwell’s Equations. Rather, it means setting an understanding that is appropriate for asking the right questions and digesting the flow of information. Once this base is set ned provides a conduit of information that it is de-fragmented and placed in context. Through this approach ned unifies and improves the quality of the information.
With the above in mind ned has developed a novel information process that is at the centre of our flagship subscriptions, ned 1.0 and 2.0. All ned publications adhere to a common philosophy; information has to be made useful.