They are out there. You have seen them. “They” are technology companies that produce nice Press Releases. Sometimes, these Releases are the company’s best product. Examples abound in both big and small companies. For an investor, the problem is whether this situation can be identified. Can this investor go beyond the repeated marketing lines, digest the technology, review any patents and determine if there is value behind the Press Releases. Ned can help with these aspects of an investment decision. Once you know if the technology is real you can consider investing.
In addition to our subscriptions ned can assist client driven projects.
At ned, we have read many patents over the years. There have been good patents, bad patents, and ugly patents. Goods patents get the technology right. They will protect the technology and add value to a company. Bad and ugly patents may not get the technology right. If the technology was not understood, they will not protect the company’s technology. In the end, the value of the patent can be dramatically reduced. Understanding the technology is central to a patents relevance, its value and its ability to protect. So, if you are confronted with unfamiliar technology, ned can help sort through it.
The first thing lost in marketing material is context. This may be historical context or “spatial” context within a field of technology. Marketing often wants to hide such context. It is though quite important when determining how a technology fits and compares with its surroundings. It is important for a complete picture of a technology. Context can be difficult to determine, particularly if you do not have some history in the area of technology or experience asking questions around context and scope. Ned has experience determining context, fitting technology into a landscape and seeing it around its peers.
There may also be more focussed technology related tasks. These include conducting a technology overview of a company; obtaining a third party review of a particular technology prior to an investment; or educating professionals with respect to a new technology.
By applying the methods developed for our publications to client driven projects ned gets to the essence of a technology, the discussion around it and prepares a message appropriate for and digestible by our clients.