a better understanding of technology
- maintain a more current understanding of developments within technology
- newsletters discussing new and existing topics and updates
- access to the collection of tools on our secure website
Digging information from the internet can be difficult and time consuming. There are all sorts of pitfalls. It may be paid content that is biased towards the site’s advertisers. It may be largely lifted from a corporate Press Release. It is also quite possible the author is not qualified. Finally, there is a very high probability that a bit of information, even a good bit, is not presented in historical and spatial context.
The internet is full of motives that have nothing to do with providing good quality information. One has to make information useful.
Today, the number of possible sources of information is vast. They include websites, technological and scientific publications, patent documents, third party publications and corporate press releases. The resulting volume of information means there are useful bits. It also means there will be very credible authors, with a good understanding of an area. But ... how can you follow all of these?
Clients might have used email alerts or followed a given area 140 characters at a time. These are the two common approaches. If you actually maintain a grasp on these “minimalist” feeds you have to decipher the information, place it in context and archive it. One might also consume detailed consulting reports. Such reports may well present high quality information, but they may well be out of date and out of context. You are also, still tasked with integrating the information with other sources in the area.
At the end of the day maintaining a current understanding of technology is labor intensive. Is there another process? Is there a process designed for professionals? Enter ned's Information Process.
In designing the ned IP we wanted a system and method suited to professionals. Our goal is for our clients to get technology right. With that in mind ned has developed a novel information process that is at the center of our flagship publications, ned 1.0 and ned 2.0. Both adhere to a common philosophy; information has to be made useful.
ned’s information process has two parts. First, we set a base of understanding with articles. The articles do not go back to Maxwell’s Equations or von Neuman number theories. The articles set an understanding that is appropriate for asking the right questions and digesting the flow of information. Second, once this base is set ned provides a conduit of information via a secure website. The information is deciphered, placed in context and archived. Through this approach ned unifies and improves the quality of the information.
The Information process is graphically presented below.
Traditional sources of information simply present article, after article, after article. For each one, you, the reader, have to determine if the discussion is relevant, if the information is in context, if the conclusions are valid, if the articles are sponsored and, maybe equally importantly, if you have sufficient background to digest the information. Then after you have sorted through all that, you have to determine how to manage anything worth keeping. It can be a long and painful process.
Let’s think about Apple’s A-series processors. They were introduced with the A4, in the original iPad in 2010. Since then, mainstream and blog coverage of Apple’s A-series has been all over the map, to say the least. At first it seemed many thought Apple should have used off-the-shelf processors such as an Intel Atom. There were discussions around Apple (PA Semi) losing key circuit designers. Then, there were the articles expounding that Apple should move away from ARM architectures. Later, with the arrival of Intel’s 22 nm FinFET process, articles advocated that Apple should stop manufacturing at Samsung, and move to Intel. At the A6 generation there was discussion around moving to TSMC. There are simply too many different threads, including those that are irrelevant, to digest.
Ned’s approach offers a focused, coherent picture and managed information.
Step 1: Building a Foundation
For the current example the first bit of foundation is associated with the differentiation of circuit design and chip fabrication (process). A number of the mainstream discussions confuse this point. From here one should consider the basics of designing a System on Chip (SoC), and what can be achieved with circuit design for an integrated, closed eco-system such as Apple’s.
Step 2: Maintaining a Dynamic Picture
ned has always considered Apple’s A-series processors to be an important part of their strategy. So how do we present this information to clients? ned undertakes its own research using input from a multitude of sources, and reads third party articles a client might see. These streams of information are digested and a coherent picture is assembled, which is then presented in easily consumable formats. And last, but not least, the information is managed for clients.
You’re not left wondering if the conclusions are valid, if the articles are sponsored or if you have the proper background to digest the article.
Ned also offers ned 2.0 for those with a need for a more in-depth look at particular technologies. Which publication is right often depends on your use of information.
a better understanding of technology
a more in-depth looks at technology