ned, maude, todd & rod inc. - Getting Technology Right

publications

Information is not inherently useful.  It has to be made useful.

At ned it is believed the value of information is a function of its delivery.  ned has therefore invested considerable effort into a delivery methodology that frees the information from traditional snapshot consulting reports. This allows ned’s clients to focus on providing the value added services for which their clients are paying, not the non-billable time consumed by basic research or by deciphering ‘free’ information.

There are many places to find valuable information – it often just has to be extracted from its surroundings. All sorts of places are scoured, including but not limited to, all manner of websites, technological and scientific publications, patent documents, third party publications and corporate press releases. The extraction step then leverages technical experience, extensive IP experience and a critical eye.

the ‘ned’ information process

With the above in mind ned has adapted a subscription based information process having two parts.  A monthly newsletter provides a venue for longer thoughts and arguments.  A secure website comprising a host of tools and approaches for further digestion of the information around and about a technology of interest.

ned 1.0

At its roots ned 1.0 is educational in nature.  Having a primary audience in the professional investment and IP legal communities it facilitates a better understanding of technology for professionals associated therewith and dealing therein.  More specifically, it is designed for those wanting to maintain a more current understanding of developments within technology, to broaden their base of understanding within technology, or wanting to draw connections between developments in different technologies. The above professionals can then make more informed decisions on entering or exiting an investment position or drafting alternative embodiments for their client’s patent applications.

ned 2.0

ned 2.0 is directed to technology professionals, including in-house counsel, engineering and strategic marketing.  It implements competitive analysis information and is designed to provide a more efficient way of keeping track of current, real world developments in devices and market spaces of interest.  Initial areas of focus will be in the semiconductor industry.