about
ned, maude, todd & rod inc. ‘ned’ is an Ottawa, Canada based consulting company focussed on providing technology insight to professionals. ned was founded by and receives its strategic vision from Paul Boldt, Ph.D. (Materials Science). With a background encompassing basic research, reverse engineering, and patent drafting and prosecution, Paul saw how non-technology professionals could advance their services with access to and continued training in technology.
Technology has always been and always will be an important part of society. It is also always evolving. However, technology is likely having an increasing impact on our daily lives, whether it be the shifting paradigms of energy use or the evolving interaction with electronic devices that is approaching our interaction with more ‘traditional’ media.
What are the technology developments at the base of these changes? Why not just figure it out from the ‘free’ sources of information?
With the proliferation of free information has come a ballooning of the volume of misinformation, particularly about technology. This is only exacerbated by the proliferation of blogs that reuse, and recycle information that may have originally either come from a marketing message or a less than reliable venue. With this in mind ned strives to start from the basics behind a technology and present a deciphered, coherent picture in a form that is meaningful to those professionals who need to make decisions incorporating their understanding of technology.
At ned it is important that an independent perspective be brought to the information around a technology from people that understand it. In the investment industry it is often said that the best information is from a corporation. At ned it is believed the best approach to achieving an unbiased, encompassing view is from the outside as the most interesting information is often that which a corporation does not tell.