INFORMATION IS VERY EASY TO OBTAIN BUT VERY DIFFICULT TO MANAGE.


It is difficult to manage the volume of information. It is difficult to manage the quality of information. It is difficult to manage the fragmented flow of information.

The above all stem from the nature of the Internet; a venue where anyone can post anything.  Pretty much everyone is posting for clicks and everything can be found by a search engine whether good, bad or ugly.

The paradigm of free information has reduced the amount of real digging or insight provided by traditional publications.  This model has also brought about propagation of information, regardless of whether it is of high or low quality, to the point where it enters the realm of “if you say it enough it is true”.  At the end of the day information is losing its value.

 

WHAT ABOUT TECHNOLOGY? IT ALWAYS HAS BEEN AND ALWAYS WILL BE A PART OF SOCIETY. It’s only constant though is its continual evolution.


Technology adds a new dimension because, well, there is now a technical component. One should have some understanding of the field, the background and the context of any information they are digesting. Decisions around technology should not be about gambling they should be about understanding, because it is understandable. This is where ned enters the picture.

THE FLAGSHIP ned 1.0 PUBLICATION IS DIRECTED TOWARDS THREE PRIMARY MARKETS


Financial

Whether it is “ball parking” a technology, seeing who or what else is in the eco-system, or looking in depth at what differentiates a technology, ned goes beyond the corporate pitch.

Legal

If you are drafting or licensing a patent your client can be better served when you have a better grasp of technology, allowing you to look forward, seeing how technology is evolving.

management

An understanding of your client’s business is at the heart of management consulting. If it is a technology based company you have to get a grip on the technology. ned can help you get that grip.

Learn More about ned 1.0

Ned also offers ned 2.0 for those with a need for a more in-depth look at particular technologies. Which publication is right often depends on your use of information.

ned 1.0

a better understanding of technology

  • professional associated with or working around technology, having to make knowledgeable decisions therein

Sign up for ned 1.0

ned 2.0

a more in-depth look at a technology

  • engineer, strategic marketer or manager working within a field of technology that wants to maintain a current picture thereof

Sign up for ned 2.0

ned today


30Jun15 –  Where are the sustainable liquid fuels? Paul will explore this in an upcoming blog post.

11Jun15 – There has been plenty of chatter about VR headsets the last few days.  It seems well timed to Oculus’ announcement around their first device. ned will be thinking about the technology behind VR devices and where the differentiating aspects may reside.

02Jun15 - The story of the “Batteriser” that was published this morning was quite interesting.  It is a very slim device, fits around a battery during use, that up-converts the output voltage to maintain the 1.5 V output longer.

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